There are some Do’s and Don’ts when using Instagram to promote your business. It’s important to understand your audience’s preferences and create a visual content strategy that meets those needs. Your audience wants a reliable, exciting, and pleasant experience when they engage with your brand. Make sure to stay true to your brand’s identity and post content that is relevant, authentic, and true to your brand. Follow the Do’s and Don’ts below to maximize the potential of Instagram for your business.
IGTV
If you want to share videos on Instagram, you should consider using IGTV. This new application allows you to upload videos in vertical format. It is a relatively simple feature that allows you to reach a larger audience. It will be accessible to anybody with a public Instagram account. If you are considering using this feature to share your videos, follow these steps to get started. Here are some tips for using IGTV:
Superzoom
To use Superzoom on Instagram, make sure to first disable Location before connecting to a network. Then, you’ll be able to use the effect anywhere you go! This is especially important if you plan to use the effect in public areas, like at the beach. Otherwise, you might accidentally activate it. Read on for more tips! Here are some of the most common reasons why you might accidentally activate Superzoom on Instagram.
Stories Archive
You can access the Stories archive on Instagram to see posts, stories, and live broadcasts you’ve created in the past. To access the archive, you’ll need to open the Instagram app and tap on the Menu icon in the upper right corner. You’ll see a list of tabs. Choose from all stories or search by location or date. If you want to see specific stories, you can also choose to download them and push them to the current Story.
Stories Highlight
There are several ways to make a story appear as a Highlight on Instagram. Adding a story to your highlight can help people find it in a matter of seconds. First, you need to make sure that you’ve enabled the Stories Archive feature. Most stories will have this feature enabled by default, but if you’re unsure, follow these steps to check. Open your profile and tap the three dots at the top-right corner of the screen. Tap the “Saving” section, and then turn the option on. If you don’t, this option will not work.
Users can’t opt out of recommended posts
The new “Recommended for You” feature on Instagram has gone live without notice. The new feature was first spotted earlier this month, and has now quietly gone live for everyone to see. It will recommend posts based on what your friends have liked. The new feature is clearly labeled “Recommended for You,” and each suggestion will contain up to three other posts. Users are not able to turn this feature off, though.
IGTV isn’t a GIF-like effect
Instagram recently launched IGTV, a new standalone video platform that is similar to regular video sharing. Instead of sharing photos and videos through the app, you can connect existing videos to your channel. Videos can be up to 10 minutes long and one hour for verified accounts. The new feature will make uploading videos on Instagram a whole lot easier. You can even create your own personalized channels and use hashtags to categorize your posts.
Creating a persona on Instagram
Creating a persona on Instagram is an essential part of any social media marketing strategy. In addition to creating an appealing image, it will also help you target the right audience and increase engagement. People who follow brands on Instagram are generally younger, so if you’re looking to attract this demographic, you need to be fun and relatable. Use the brand voice as a way to humanize your brand and encourage engagement from your followers.